An exclusive license means that only one person or company has the right to use or sell a particular product, idea, or creation. Nobody else is allowed to use or sell it.
Electronic Arts has long had sports simulations of all kinds in a submission hold, with exclusive license agreements locking up years of virtual football and hockey. (playstationlifestyle.net)
They also encourage generous rather than exclusive licensing of scientific discoveries that may have broad applications. (sciencemag.org)
This is a multi-year, exclusive licensing deal between the two firms. (techradar.com)